Welcome to our friendly and client-focused design studio. We are a small, independent, highly experienced and award-winning studio located in Takapuna on Auckland’s North Shore.

Passion, creativity, and real-world commercial focus are hardwired into everything we do. We partner with companies of all sizes to create memorable brands and exceptional designs. No job is too big or small.

Connect with us and together we’ll bring your ideas and aspirations to life!

Lee Philo
Creative Director 

Founder and business owner with over 20 years of experience in the creative industry.

I love something new – new products, new brands and business start-ups! Creating something from nothing and being a part of that success is always incredibly exciting and rewarding. I am an optimist and pragmatist, guided by principles yet driven to provide solutions. I am passionate about design for business, I know that it communicates, adds value and sells products and services.

I have worked with a truly diverse range of wonderful and entrepreneurial clients in industries such as retail, music, agriculture, finance, telecommunications, information technology, transport, government, travel, education, hospitality, health, wellness, skincare, food & beverage and manufacturing... just to name a few!

If you would like to know more, please make contact. Let's talk...

Client Endorsements
We have worked with Lee of Creative Philosophy Design Studio for many years and have always been impressed by his consistent creative ideas. Lee is very professional, and his layout skills are of the highest standard. He is easy to work with and always listens and takes note of our brief. As there are four people with different varying ideas involved in this matter, we know it must sometimes be confusing, but Lee always comes up with a wow factor design that pleases everyone. The packaging of our products is always admired and commented upon all over the world. We will continue to work with Lee and highly recommend his services.
Greg, Janet, Melissa and Tamara Parr
Parrs Products Ltd (Wild Ferns Brand)

I have worked with Lee for over 15 years on a wide range of projects: over five distinct and separate brands that I recall! All have been very successful in the marketplace; no small feat! Lee always sees the product in its purity (pure form) and manages to deliver packaging that is true to the target market. It precisely illustrates the mood, quality, taste and feel that we are trying to convey. Lee always researches his products in-depth, and this is conveyed in his finished work. Working with him is easy as it is a discussion about facts: simple! Actually, it’s a pleasure and delight!
Kathy Light
Former Marketing Manager and owner of
Owner New Zealand Pure Dairy Products Ltd (IamNZ Brand)

Lee has undertaken many design projects for us, from the development of our logo to the design and production of a corporate “board game”. We’re thrilled with the results: Our logo not only succinctly tells the story of what we do and how we do it, but is eye-catching to boot. Lee asks the right questions to tease out the essence of the project, and then applies his expertise and experience, without fuss, to deliver a great result. You can’t ask for more than that.
Dr Philip Voss

Leading Safety Limited



  • Brand Creation

  • Re-branding and Brand Management

  • Logo Design

  • Name Creation

  • Taglines

  • Identity Guidelines

  • Style Guides

Graphic Design

  • Illustration

  • Business Cards & Stationery

  • Brochures & Flyers

  • Catalogues

  • Corporate Identity

  • Business Forms

  • Annual Reports


Packaging Design

  • Cartons

  • Boxes

  • Bottles

  • Tubes

  • Shipper Cartons

  • Soft pouches & Films

  • Labelling

  • Canning​


Website Design

  • SEO

  • Hosting

​Digital Design

  • Online Advertising

  • Banners



  • In-house Product Photography

  • Photoshop and digital illustration

  • Photographic Art Direction


Print Advertising

  • Magazines

  • Billboards & Banners

  • Posters


Print Management

  • Printing

  • Print Consultant



  • Point of Sale

  • Vehicle Signage and Livery

  • Wayfinding



  • Trade Shows        

  • Display Stands

  • Exhibitions