We are a company of graphic designers, image creators, thinkers and writers who are competitive and results-focused, and especially love the challenge of the FMCG retail space. Independent, highly experienced and award-winning; our studio is located on Auckland’s North Shore.

Passion, creativity, and real-world commercial focus are hardwired into everything we do. We partner with companies of all sizes to create truly effective packaging, design and memorable brands that consumers love!

In today’s highly competitive and crowded marketplace, attention spans are measured in seconds. Being responsive is key; it’s part of who we are!

 

Connect with us and together we’ll bring your projects to life!

Lee Philo

Creative Director 


Founder and business owner with over 30 years working in the creative industry. Experience... it makes a difference.

I have worked with a truly diverse range of clients and brands in industries such as retail, music, agriculture, finance, telecommunications, information technology, transport, government, travel, education, hospitality, health, wellness, skincare, food & beverage and manufacturing... just to name a few.

I love business start-ups. Creating something from nothing and being a part of that success is always incredibly exciting. I am an optimist and pragmatist, guided by principles but driven to provide solutions. With a true passion for design, I know that it communicates, adds value and sells when done well.

 

The pandemic and unprecedented events of 2020 have substantially affected consumers’ thinking and purchasing habits worldwide. It has been disastrous for many industries within New Zealand, especially those involved in tourism. Brands may need to adapt quickly with communications and purchasing options to suit a shift in consumer habits while also meeting expectations of a more significant environmental and social conscience.​ I am ready to advise, assist and facilitate necessary changes as required.

If you would like to know more, please drop me a line.